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Thursday 6 May 2021

Improve Your Critical Communication Handling with the Critical Communications Capability® Framework by David Pultorak

Improve Your Critical Communication Handling with the Critical Communications Capability® Framework by David Pultorak

https://vimeo.com/546250922

In our age of the digital enterprise, where ‘the business is IT, and IT is the business’, the distinction between IT major incidents like cyberattacks and business-side PR nightmares like an employee leaking sensitive information is blurred. In the situation we find ourselves in, it makes no sense to handle such crises from isolated business and IT silos following different playbooks. Every day it seems we see news reports of critical situations being mishandled by IT teams who lack business comms savvy, and business teams who lack IT savvy, and due to the discoordination among such siloed teams. We need something different. We need every business and IT professional working from the same frame of reference, with one shared objective, one set of shared information and visualization into the situation, one shared toolchain, one shared set of processes. And we need agile continual improvement and practice and drills to build real capability into ‘muscle memory’ to ensure we can handle the moments of truth that will surely come as we prepare for, respond to, and following up in the aftermath of critical situations. Frustratingly, there was no unified body of knowledge around this. I say ‘was’ because now there is: The Critical Communication Capability® framework, an extensive body of knowledge designed to provide individuals, teams, and organizations with a shared frame of reference and a basis for assessing and establishing true readiness and capability for critical situation handling. There is nothing else like it! In this session, we’ll cover the basic outlines of the Critical Communication Capability® framework curriculum, which consists of five courses and corresponding certification examinations: Foundation, and four practitioner modules: People Focus, Process Focus, Information Focus, and Technology Focus, the self-study video-based Foundation course that covers the framework available on LinkedIn Learning (or that can be purchased through acceleres.com). What makes these courses unique is that the content is aimed at professionals across your organization working together as one, not just on the PR and Comms side, and not just on the IT side. This unified thinking, decision, action, and communication are crucial to your success preparing for, responding to, and following up in the aftermath of critical situations. Come join us, and walk away with the knowledge of a framework that makes the critical situation handling problem space tractable. You'll also get a free self-assessment tool to help you see where you stand relative to indicators of critical situation handling capability. And you'll find out more about training and certification on these best practices fro you and your team.

Uploaded 2021-05-06T23:53:21.000Z Aerials and Satellites Wakefield

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