Like many of the now infamous cognitive biases that plague our thinking, the decoy effect was first documented in the 1980s, and the best way to understand these experiments is to consider an example. Imagine you are choosing flights from the following options.
from Pocket https://www.bbc.com/worklife/article/20190801-the-trick-that-makes-you-overspend
via TV Aerial Installers Wakefield
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